[152] Show 4
Invited customers enjoyed the course dishes that followed. What goes into their mouths is the dishes they use, the utensils and tables and tablecloths they use.
They know that all of this was flown from France on a chartered plane. Since this is an event that only happens twice a year, they had a long meal, paying close attention to everything as if they didn’t want to miss a single thing.
“Do you also order tableware and plates?”
“of course. If you find something you like, call one of our staff to order it.”
Looking around the banquet hall, I saw that some employees were already explaining something to the customers.
Luxury goods that can only be purchased by those who have been selected by Sunyang, even if they are not the world’s choices. They know that no one will be able to wear this luxury product except for themselves, who are invited, because they will not be able to find it in department stores in the future.
It is because of this specialness that invitations have value.
Receiving an invitation from Sun-yang is tantamount to proof that you are at the top of Korea. My aunt, who used this strategy, is usually above average.
After the long dinner, the lights went out in the banquet hall and a handsome young man appeared in front.
He will explain the characteristics, advantages and rarity of the different brands displayed in this banquet hall today, and will tell you the unifying concept that brings together so many brands.
“The obsession with beauty is very important. This is because it contains Sunyang’s way of expressing the brand’s identity.”
An edited video of the runway of the S/S collection began to flow on the front screen.
“We present a lineup of 7 silhouettes using original materials, from the vintage-inspired wide lapel half-canvas heritage line to the classic fit and shoulder-emphasized Signoria line.”
After the presentation, which still consisted of abstract and floating words, everyone got up slowly and started shopping in earnest.
We exchanged opinions and exchanged opinions with people we knew. It is invisible to the eye, but in the eye smiles and smiles of those women, a fierce battle of notices has begun.
It is to spend money as a way to show off that you are superior to your opponent.
It’s blind shopping.
There is no price tag on the luxury items on display.
The blouse you’re pointing and booking right now could cost millions of won, and the summer beach slippers could cost well over a million won.
If you’re not confident enough, you can’t even touch jewelry.
Even if you like it and want to buy it, asking the price is unthinkable.
The moment you ask, “How much is this?”, all eyes are pouring out.
In that gaze, there is contempt for the vulgarity of converting luxury goods into money.
Another strategy of the aunt was hidden in this.
Among the 200 or so products, as many as 10% and as little as 5% of very cheap products are mixed.
A wallet worth tens of thousands of won, high heels that cost only 100,000 won…
Sunyang’s collection is not just made up of expensive items. It revealed that it was composed of true luxury regardless of price.
For this reason, asking the price here is considered a vulgar act that only thinks of value as money.
My aunt watched the banquet hall with sharp eyes, then suddenly started wandering around. She simply exchanged eye greetings and turned around once, but the atmosphere in the banquet hall changed.
As if not wanting to miss her aunt’s gaze, she said, “Prepare this,” and the reservation speed increased. He seemed to think that he would be invited to the F/W season only if he had his eye stamp on it.
My aunt, who had created such a tremendous effect, glanced at me and quickly left the banquet hall.
“This is enough. The more seats you keep, the lower the value. let’s go.”
Is it a strategy like mysticism?
It’s kind of sad when it ends like this. Among the hundred or so customers, there must be many houses that could be of help if you open up.
My aunt noticed my thoughts and said,
“Postpone greetings to those people until later. I have to go round to say thank you anyway, but I’ll list up useful households. It will help us get the duty-free shop license.”
“You give me a lot of opportunities to expand my network.”
“Do not misunderstand. Not for you, but for me.”
“Are you calculating that your nephew is more comfortable than your brother?”
“No, you have more room than your brothers.”
“spare?”
“okay. Maybe it’s self-confidence? If it were my older brother or younger brother, they would have kicked me out to the local golf course already. I wouldn’t have let them dip their hands into management at all.”
My aunt smiled at me.
“But you kept your seat and even offered to come and talk to me while you beat all your competitors. I think so.”
“You think expanding my network will give you an advantage in competing with your uncles.”
“of course. You too, watch out for your uncles. It’s a law to build up a network as much as the years you’ve lived. Grandpa is protecting you now… but wait and see.”
My aunt looked me in the eye and said as if warning.
“If my grandfather passes away, from that day onwards, the National Tax Service and the Financial Supervisory Service will attack Miracle. Of course, you would use all your connections to rob the US headquarters?”
“In preparation for that time, I need to know someone who can be my defense from now on?”
“okay. Because if you collapse, I’ll be in exile too. So, this is for me.”
Hope is a good thing.
It’s not good for the person who has hope, but it’s good because that person moves as I want.
A plan is better than hope.
* * *
“Don’t send out invitations for less than 100 million from next season.”
“yes.”
My aunt, who was informed of the reservation status, cut it like a knife. Less than 100 million means that jewelry has not been touched at all.
The end of fashion is jewelry.
If you wear a dress worth 10 million won, the jewelry you wear on your body needs to cost well over 100 million won to be assorted. If you haven’t bought jewelry, it’s telling you that you’re short of money in the first place.
The reason to treat them as VVIPs in the future is disappearing, so they are removed from the list of invitations.
“Wait a minute, give me that list.”
The employee who was about to go out hurriedly put out a list.
I carefully looked at the list of customers with less than 100 million won, carefully looked at their reservation purchase history, husband’s job, and personal information of the people in the family, and began to write down the necessary information.
“Prepare what is written there, set up a schedule for visits and let me know.”
The employee holding the list I gave her shouted when she glanced at her.
“You have to treat my instructions like the vice president’s instructions so that you can continue your work life. Haven’t you noticed that much yet?”
“Ah yes. Sin… I’m sorry.”
When the employee, who was hurriedly bowing down, was about to leave, the aunt raised her hand and stopped him. And asked me with curious eyes.
“Are you going to train the staff now? Well… it’s about time. But what did you tell me? What about this memo?”
“I checked the people who need to keep giving invitations to them in the future. What you do is more important than the level of purchase.”
“So what is the memo?”
“This is a list of gifts to deliver when I visit.”
My aunt went over the notes on the list, picked up a pen, added something, scribbled it out, and scribbled it out again.
“Prepare this as it has been corrected. And as Director Jin Do-jun said, fix the schedule for sure. Chief Jin, don’t be foolish.”
“All right. Vice President.”
Once again, when the bowed employee left, the aunt blew a low whistle.
“Our Dojunie is quick to learn. The gift list is quite appropriate.”
“It is not difficult. A necklace on female clothes and a watch on male clothes. It gives you what you need. But what did you fix?”
“Only the necklace and watch brands were modified. Something that will go well with the clothes you bought.”
Do you want to show that you are better than me? Or is it an excuse to switch to something cheaper?
“But why do they want to take care of them? Aren’t they the ones who deserve that much effort?”
“They are civil servants. Civil servants only have to go up if they don’t make a big mistake. It’s a good long-term investment when you think about 5 to 10 years ahead.”
If it’s enough to get an invitation, it’s not just because it’s a high-ranking official. It is a family backed by financial resources to enjoy shopping in the dark.
Civil servants with backgrounds and abilities go at least near the top.
“Even without this kind of investment, civil servants are cats that listen to Sunyang. Spending money on unnecessary things. Even the gift added today is 300 million won.”
“I’ll fill that money up. It is absolutely impossible for the company to run out of money in the future.”
“are you okay. This much…”
“Your aunt said, right? The National Tax Service or the Financial Supervisory Service may attack at any time. The target may be our Sunyang distribution. You have to be careful.”
“Prepare in advance…?”
“yes. If the central high-ranking officials have a good relationship with their uncles now, five years from now, they should be filled with people with a good relationship with us.”
The aunt’s expression hardened.
I don’t think I’ve ever thought that my brother would attack me.
“aunt. My uncles are closer than I am, so think carefully. All affiliates related to distribution under the name Sunyang have withdrawn. Are you going to give up and move on because it’s the distribution of your inheritance?”
The aunt’s expression hardened even more.
“I’m going to work to get this back. If you’re not careful and careless, you’ll get hit in one shot. Think about why my aunt left distribution intact in my hands. I missed it because of hundreds of billions.”
“hey! stop. It hurts.”
He laughed, but the laugh didn’t last long.
“It’s something that can’t be done twice. We must prepare a shield to protect us in advance.”
Perhaps the invitations for this F/W season will be sent out twice. The traditional customers and the people who act as our defenses.
* * *
“Chief Jin Do-jun by any chance?”
“Your mother. I apologize for not being able to greet you that day.”
“no. How do you say hello in that complex banquet hall? You don’t have to worry.”
A nice-looking lady greeted me with a smile. You already know who I am.
This woman, whose father became a billionaire through land speculation, had a useful man as her husband who is currently in the position of director of policy.
The staff carefully set down several boxes in the living room and handed out a stylish envelope.
“Please check if it matches what you reserved.”
The woman’s eyes widened slightly as she quickly examined the bill. It was only today that she realized how much money she had spent, and the look on her face made it clear that it came out much more than she had planned.
Although she had a father as wealthy as a conglomerate through land speculation, a crayfish was only a cyan, but did not become a stork. You will feel sick to your stomach.
I looked at her expression and handed out two small boxes.
“This…?”
“Did you buy a suit for your husband? This is a watch worthy of that suit. It’s a small courtesy, so please don’t refuse.”
Anything for free feels good. Especially if the free gift costs twice as much as the clothes she bought, the feeling is dozens of times better.
“Oh my, I don’t have to worry about this…!”
She already knows how much this watch costs. The slightly furrowed brow was straightened and the mouth caught on the ear.
“Since you are a person who takes care of the country, there must be a lot of eyes around you… I brought it to use when you change your mood from time to time.”
Inside the box is a price tag, quality assurance certificate, and even a receipt. You will also know the meaning of the receipt. It means that you can rest assured that it is not a bribe, but a purchase.
This lady’s satisfied smile is tantamount to a contract not to refuse my request.
I spent a busy day making these contracts with dozens of people.
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