[311] Guerrilla warfare. 1
On December 17, 2010, when a young fruit vendor set himself on fire in a square in a small town in Tunisia, no one knew that he would become the fuse that would bring down the dictators of Tunisia, Egypt, and Libya, and Syria, Yemen, and Bahrain.
At the news of the young man’s self-immolation, protests spread like wildfire, and exactly 28 days later, the president of Tunisia fled to Saudi Arabia, ending 23 years of dictatorship. Now, the spirit of civil resistance will be seen as Mexicans confront the horrors of drug cartels, Greeks marching against irresponsible leaders, Americans rallying on Wall Street against income inequality and the like.
2011 will begin and end with protests, and the Times will choose Protester as its Person of the Year, but the world will not change easily.
The Korean economy, which had been squirming since last year, was bleak through the press, saying that for the first time since industrialization, the growth rate of the Korean economy would fall below that of the global economy.
The government is concerned and the people are also concerned, but my interests were elsewhere.
“There is no better tool for image management than this. It has far more impact than the media. Post one message per day. My goal is for people to wait for my message every day.”
“At the celebrity level?”
“The quantitative goal is at the level of celebrities, but the content must be dignified. In particular, regular people will ask me a lot about which stocks to invest in. It should be completely ignored.”
The era of full-fledged SNS has opened. Until payment, PI professionals felt a little guilty that they were getting paid too much for the work they did, but now the time has come to pay for it.
“As I said at the beginning, even if I become an economic offender, I have to make public opinion in favor of me prevail. Keep that in mind.”
Celebrities and politicians are jobs in the same category. Now is the time for entrepreneurs to enter that category.
An era where every word you say has an impact on society while driving camera reporters around. Being a chaebol is no longer an easy task.
“Are you a celebrity? What kind of guy’s showmanship is so grandiose?”
Chairman Lee Hak-jae, who was receiving New Year’s greetings, said with a smile.
“It deserves a show. Didn’t you save 30 trillion won?”
“Do you do shows like that at home?”
“yes?”
“Wouldn’t you have greeted the elders in the family for the New Year? Didn’t you put on a show to imitate the youngest member of the family?”
“I was not a steady maknae, but I turned into a scary maknae. Everyone just looks at me slowly. Of course, I haven’t even seen my eldest uncle’s family.”
My aunt, who is over 60 years old, shows off in front of me that she is still young because she does not want to be retired. The three sons of the aunt wanted to be in charge of the hotel, and they trembled like never before.
The second eldest father, Vibrator, pretended to be aloof, but still showed interest in the group’s internal affairs, and Jin Tae-joon treated me like a boss at work to the point of embarrassment.
It was clear that the third eldest father, who had been treated with disdain forever, had turned the steering wheel. He was exceptionally close to his father and looked up to his younger brother.
It was because his only son, Jin Kang-joon, whom I broke his leg at a young age, wanted to do in the entertainment business.
“It’s no different from a conglomerate family or a normal family to fart at a strong and wealthy relative.”
Chairman Lee Hak-jae shook his head.
“Stop asking how I’m doing. Shall we do some work?”
He tossed a file.
“I’ve compiled what you need to know during this year’s business. Please review and let me know what you think.”
“If the president approves, then just proceed.”
“I’ve cleared things up that are a bit ambiguous for my approval, so check them out. And this is Vice Chairman Jin Young-ki’s stock holdings and property list at the end of last year. You can think of it as robbing everything personal.”
I am more interested in this than business.
For a while, I studied the documents he handed me carefully.
I guessed the route of the property movement to some extent, but I saw unexpected contents.
“Did you set up a foundation?”
“Yes, they made it like a surprise attack at the end of last year. It can be said that all of Vice Chairman Jin Young-ki’s personal assets went there. The chairman of the foundation…”
“You pass it on to your second son, Gyeong-jun.”
“It’s too blatant. Usually, like you, I do a show like you, doing something like giving back to society and sneaking away, but this time I did it in hiding. Not a single article came out.”
“Are you saying that you will not pay the gift tax?”
“There is something more. Most of the real estate went to the foundation, but cash is all 70 billion won. As far as I know, he must be holding more than 300 billion in cash…”
This is proof that his uncle was very scared.
Either it was left as a reserve fund, or it was not handed over to the foundation to secure a stake.
If you buy stocks with the foundation’s money, it’s no different from owning the second son.
“Is Kyung-joon grinding his teeth again?”
“The more he gets angry, the better it is for you. Hehe.”
“Mine is always welcome. Then, the only thing left is to move affiliate stocks.”
“okay. Your head will hurt.”
“Isn’t there a perfect governance structure?”
“okay. If the solid support of the so-called friendly stake collapses even a little, the liver will collapse?”
“Do you have any countermeasures that you anticipate?”
“Electronics and Mulsan will not be able to use their hands because they are too large, and they will have to play around with affiliates that have shares in the two main companies.”
“You mean to strengthen the corporate governance structure of the affiliates to prevent me from breaking into each one?”
“okay. That would be all there is to it until we find a groundbreaking way?”
What is the level of talent gathered around Vice Chairman Jin Young-ki? What plans will they make to defend the castle and protect the owner?
“President. Shall we sneak a poke before the succession work is over? As a New Year’s gift. Let’s see what countermeasures they come up with…? If you prick it, it will bleed, and you can distinguish between those who ignore the blood and those who wipe it.
We need to target those who wear the mask of friendship and turn away. They are friendly stakes and friends of those who benefit themselves.
“Poke?”
“yes. Let the black knight appear and check their strength.”
“The Black Knight… who? Miracle?”
“yes. There is also a stake in Sunyang Group, so the qualification is sufficient. Instead, I plan to introduce American Miracle.”
“Headquarters?”
“yes. Isn’t Rachel pretty well known in our country and friendly? She is also thinking about retiring, but I have to do something thrilling and let her go.”
Chairman Lee counted his fingers and clicked his tongue.
“No, how old are you, are you already lucky to retire? Is this over fifty?”
“At that bottom, retirement is fast. And Rachel is less aggressive, so that’s how long she lasted. I heard that you have already bought a winery in Napa Valley and are preparing step by step.”
At the word winery, Chairman Lee said with envy.
“Damn, should I go down to the countryside and make makgeolli and live?”
“If you were born a carnivore, would you change into a herbivore? If you want, I’ll prepare you a drink, so go back and forth like a weekend farm. Don’t just dream of country life. Someone who can’t stand it even for a day because they’re bored… Hehe.”
Herbivores in the countryside and carnivores in the cities.
This is the modern jungle.
＊＊＊
“They say they like it when I threaten them again.”
Rachel Ariev, who came back to Korea without being too surprised by the sudden contact, smiled with her eyes sparkling. It’s an expression that found a very interesting play.
“Because it’s no joke. Appropriate boundaries must be observed. If something goes wrong, the government may intervene. That’s why Soonyang Electronics is a company that represents Korea.”
“Why is your family controlling a company so important that even the government intervenes? With a fraction of a handful.”
I had no intention of discussing business ethics with her, who couldn’t understand a Korean company where the manager ignored the shareholders for his own benefit, rather than a normal corporation where the manager did his best for the interests of the shareholders.
“Thanks to that, I can put the Sunyang Group in my hands. Isn’t it enough to set moral standards in America?”
She shrugged and said no more.
“So are you going to publicly announce an aggressive M&A?”
“no. Anyway, M&A is impossible now. That’s why it flows slowly along an unofficial line.”
“If it’s an unofficial line, what about the media?”
“yes. If it was Rachel, all major media outlets in Korea would line up to interview her. And in that interview, you can tell Rachel what you think about the company.”
She had a look of disappointment at once.
“what? Is that blackmail?”
“You know. Because it is the Korean conglomerate conglomerate that stands on the opposite side of what Rachel thinks is normal and desirable.”
“This is just an accusation.”
“When criticizing, you can use the positive electron as an example. Then the reporter’s speculation and imagination will be added, and the accusation will soon turn into a threat.”
Realizing the overall flow, Rachel smiled and said.
“You must be very difficult to deal with. It’s a kind of bullying style.”
“That means that my family is a difficult opponent. It’s too difficult to hit and go in at once.”
It was hard to tell what she was thinking just by looking at her eyes. But one thing is certain.
I feel sorry for me who struggles because I have won the world’s best sign that others would envy, but I can’t get what I want. She would know very well that living comfortably is something you have to be born with.
＊＊＊
“Can you tell us the purpose of your visit to Korea this time?”
“Nothing special. It is part of the normal business of checking the management performance of the HW Group, of which Miracle Korea is the majority shareholder.”
Reporters gathered at the joint press conference constantly asked questions in order to get even a scoop from her who moves a huge amount of money.
“Miracle seems to have a special affection for Korea. From the emergency support of 10 billion dollars when foreign currency reserves were insufficient, to the active acquisition of Korean companies.”
Rachel’s eyes lit up at this question.
“Because the foundation of Korean companies is very weak. As a result, the company’s value is undervalued. That’s why it collapses easily under external shocks.”
“Could you tell me exactly what you mean?”
“It is exactly what I said. It means there are many opportunities to acquire good companies cheaply.”
“What is the basis for the evaluation that it is undervalued?”
Rachel smiled as she watched the reporter bombard her with vital questions. I thought it must be a reporter planted by Jin Do-jun.
“For example, a few days ago, I saw the news that the stock price of Sunyang Electronics exceeded $1,000. However, about 30% of Sunyang Electronics, a dozen American companies, have already surpassed the thousand dollar mark. It is normal that the share price of Sunyang Electronics should at least double from now. Of course, prerequisites are necessary.”
cruiser and double.
This word has become food for journalists.
“In order to be recognized for normal corporate value, management transparency and shareholder rights must be guaranteed. It is hard to deny that the current Korean chaebol conglomerates have a bizarrely anomalous governance structure.”
Reporters wondered what questions to ask to bring out more shocking remarks.
“Are you willing to acquire Soonyang Electronics?”
The same reporter asked the question as if he had been waiting.
Rachel caught her breath for a second, then grabbed the microphone.
“Great companies are always on the M&A list. Being a pure positive cannot be an exception, right?”
Rachel finished the interview, thinking that this would have been the answer Jin Do-jun wanted.
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